With CGI being used more widely than ever throughout product marketing, Blue Sky CGI have discovered a way to stand out. The addition of Bunkspeed Pro Suite to their tool box, along with their expertise are helping them stay ahead of the game.
Blue Sky CGI were courteous enough to let us in on exactly how they do this.
Imagine that a global ad agency needs to create a series of images for Ford Ranger. The location in mind is in Thailand. Due to the remote locations and unpredictability of the weather CG is clearly the way to go.
In the studio CAD data used to generate 3D-models of the car was being prepared for realistic shading and material mapping. At the same time the photographic team is off to Thailand. On the team – the art director, photographer, CG operator, producer, prop stylists and assistants. As the photographic team shoots backplates and matching HDRI lightdomes, the source is sent back to the studio where its is prepped and set up in the CG environment. The photographer and art director then work with the CG operator to set the camera and lighting. This can be done back in the studio or directed remotely. Next comes the high resolution rendering which gives the product proper lighting, reflections, and any masks the retoucher might require. Lastly the image is composited into the background and final retouching takes place.
Directors at Blue Sky CGI, Rick Chou and Lee Waters concur: “As modern equipment and software continue to improve, one major difference between how photography worked in the old days versus modern advertising is the exposure to digital capability and visualization…”
“Security issues are easier to control. The large cost of prototypes is eliminated. Earlier production starts are possible and realistic visualizations of the final product are viewable during the design phase. There are broader creative possibilities, less weather dependency, and it is easier to make changes updating the model year. Also the speed and ease of global communications has opened up the whole world as potential clients.”
Along with their clients (Audi, BMW, Buick, Chevrolet, Chrysler, Ford, Lexus, Mercedes, Mitsubishi, Nissan, Toyota – to name a few), Blue Sky CGI is currently producing projects for Ford’s use in Europe, for Roewe’s use in Asia, and images are being worked on for a yacht designer from Amsterdam.”
About Blue Sky CGI:
Blue Sky CGI is a Los Angeles based boutique studio offering high-end CGI rendering and creative retouching services to the automotive, transportation and advertising industries. With a combination of talent, technical skills and deep experience, Blue Sky CGI has the unique ability to accommodate a broad range of advertising assignments from print to broadcast to mobile platforms.
To see more of their work and for more information, visit Blue Sky CGI at http://www.cgibluesky.com/.