Fast: MotoCzysz meets Bunkspeed

Nick Schoeps, senior engineer at MotoCzysz let us in to some secrets during his presentation at Nvidia’s GTC conference last week.

The Portland, Ore., firm’s latest goal is to create a hyper-aerodynamic bike capable of setting a new land speed record. Constant improvements and refinements of every aspect of the motorcycle will get them there.

MotoCzysz in Bunkspeed

This builds upon a history of winning some of the most prestigious races for electric-drive and conventional motorcycles three years in a row.

So what helps MotoCzysz maintain their lead?

The Quadro GPU lets MotoCzysz use SolidWorks to see every detail of a bike, without lag, and tweak the design as needed. Meanwhile, the Tesla GPU processes ray-tracing from Bunkspeed Pro and performs all the rendering and simulations in the background.

Read more here

What’s with all these automotive teasers?

Recently there seems to be an abundance of “teaser” videos released by the automotive companies to raise awareness and build anticipation in the media. Teasers have been used for years for movies, television shows and for video games. As computer generated imagery and  animation in the automotive world becomes mainstream, more and more uses of pre-release CAD data is being used for content to publish in the social media and the web.  It’s impossible to tell what’s real and what’s computer generated these days and it’s evidence is shown in some of these examples.  We have driving in the desert teasers, dark teasers, unveiling teasers, interview teasers and even video game teasers. It definitely looks like this trend will continue to grow.

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Daniel Simon races ahead with Bunkspeed

When “fast” follows every job request that comes through your door, it’s only appropriate that the tools you use can keep up. That’s why Daniel Simon chooses Bunkspeed to help deliver on point imagery every time.

Check out this example revealed today for Lotus’s LMP2 World Endurance Championship programme. Now officially with a livery by Designer Daniel Simon, celebrating the Black and Gold theme of magical motor racing eras, Lotus looks to make quite the statement during this years Le Mans circuit.

Daniel Simon Livery Lotus Le Mans LMP 2

Daniel Simon Livery Lotus Le Mans LMP 2

You can find more about Daniel Simon here, and more about Lotus’s plans here.

Don’t forget to “like” Daniel on Facebook to receive updates on his amazing work.

Bunkspeed brings Blue Sky CGI to new heights

Blue Sky CGI workflow example

Blue Sky CGI workflow example

With CGI being used more widely than ever throughout product marketing, Blue Sky CGI have discovered a way to stand out. The addition of Bunkspeed Pro Suite to their tool box, along with their expertise are helping them stay ahead of the game.

Blue Sky CGI were courteous enough to let us in on exactly how they do this.

Imagine that a global ad agency needs to create a series of images for Ford Ranger. The location in mind is in Thailand. Due to the remote locations and unpredictability of the weather CG is clearly the way to go.

In the studio CAD data used to generate 3D-models of the car was being prepared for realistic shading and material mapping. At the same time the photographic team is off to Thailand. On the team – the art director, photographer, CG operator, producer, prop stylists and assistants. As the photographic team shoots backplates and matching HDRI lightdomes, the source is sent back to the studio where its is prepped and set up in the CG environment. The photographer and art director then work with the CG operator to set the camera and lighting. This can be done back in the studio or directed remotely. Next comes the high resolution rendering which gives the product proper lighting, reflections, and any masks the retoucher might require. Lastly the image is composited into the background and final retouching takes place.

Directors at Blue Sky CGI, Rick Chou and Lee Waters concur: “As modern equipment and software continue to improve, one major difference between how photography worked in the old days versus modern advertising is the exposure to digital capability and visualization…”

“Security issues are easier to control. The large cost of prototypes is eliminated. Earlier production starts are possible and realistic visualizations of the final product are viewable during the design phase. There are broader creative possibilities, less weather dependency, and it is easier to make changes updating the model year. Also the speed and ease of global communications has opened up the whole world as potential clients.”

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Along with their clients (Audi, BMW, Buick, Chevrolet, Chrysler, Ford, Lexus, Mercedes, Mitsubishi, Nissan, Toyota – to name a few), Blue Sky CGI is currently producing projects for Ford’s use in Europe, for Roewe’s use in Asia, and images are being worked on for a yacht designer from Amsterdam.”

About Blue Sky CGI:

Blue Sky CGI is a Los Angeles based boutique studio offering high-end CGI rendering and creative retouching services to the automotive, transportation and advertising industries.  With a combination of talent, technical skills and deep experience, Blue Sky CGI has the unique ability to accommodate a broad range of advertising assignments from print to broadcast to mobile platforms.

To see more of their work and for more information, visit Blue Sky CGI at http://www.cgibluesky.com/.