Nike Drives Shoe Development with Bunkspeed and Nvidia

We just got back from a very exciting 2013 Nvidia GTC conference. Some of our very best friends were there presenting how they use Bunkspeed in their workflow. Fascinating presentations explained how Bunkspeed software is used to quickly produce super high quality visualization, speeding up their business.

Nike KD V rendered in Bunkspeed. Nike uses super fast high quality visualization in the design process to speed up their business.

Presentations from Harley Davidson, Daniel Simon, Motoczysz, and Nike wowed everyone including the press… here’s what Anshel Sag of Bright Side of News had to say about Nike:

Overall, Bunkspeed and Nvidia’s GPUs have enabled Nike to not only come up with more creative shoes over the years but to do it more quickly, cheaply, and to produce more of them every year with a shorter development than ever before.

Catch the entire article here:   http://www.brightsideofnews.com/news/2013/3/21/how-nvidias-gpus-drive-nikes-shoe-development.aspx

Nike Kobe 8

 

 

 

Aircraft Quality by ID Group

Its always a nice surprise when a customer sends in some examples of their recent work. When ID Group does this, we get particularly excited because they are always pushing the limits of our products. It’s no surprise that their latest work sets a standard for what is possible with Bunkspeed.

We asked them a few questions about their workflow so that the rest of the world can peer into their magic.

About this Project:

The Slimplus seat is a modular aircraft seat designed to provide a more pleasant flying experience for the passenger and a more versatile and efficient seat program for the manufacturer. For the passenger, the seat provides comfort, enhanced ergonomic features and appealing aesthetics. For the manufacturer, the seat meets stringent space, weight, cost, manufacturing and serviceability requirements.

3D visualization of the product was vital in the decision making process. Having the ability to visualize multiple design directions quickly and photo-realistically was invaluable for us. Animating a short clip of the Slimplus helped tremendously in marketing the product. Bunkspeed was instrumental in visualizing our ideas throughout the design process and even into production and marketing.

What is one aspect of the Slimplus project that you love?

A big part of our design focus was the modularity aspect of the seat system. With dozens of options and hundreds of cross-combinations, it was difficult to come up with an elegant solution to accommodate all of the possibilities. In the end, we designed a shroud system that can be easily removed from the frame. This innovation accounts for engineering demands and opens up possibilities for beautiful aesthetics. Bunkspeed was a vital tool for us to communicate these ideas to our clients. Visualizing the hundreds of iterations was made easy by their direct and intuitive UI. We used their configuration tool to its utmost during these phases.

Airline Table Airline Table Closed

What is one aspect of the pro suite that you love?

Bunkspeed Pro Suite is a powerful renderer with an emphasis on user experience. The guys at Bunkspeed have put a lot of focus on the GUI and how it relates to a broad range of workflow from different industries. Setting up a scene in the Pro Suite has never been easier; and they are continuing to improve. The iRay 2 render engine produces amazingly accurate lighting calculations; which leads to photo-realistic results. Bunkspeed Pro Suite is powerful enough to render complicated scenes without a lot of work-arounds; yet it is intuitive enough to allow people with little rendering experience to set up.

Airline Recliner Airline Recliner 2

Were you able to accomplish anything that just simply couldn’t be done before?

Bunkspeed was one of the earliest companies to utilize a GPU-capable rendering engine. With this new technology, ID Group was able to render at incredible speeds; so we can now render out animations cost-efficiently. This certainly opened new marketing / design opportunities for us and for our clients.

Airline Endbay Airline Seat Front

Could you think of a cost and time savings that were introduced by using our solutions?

If we compare CPU to GPU rendering solutions based on performance and cost, there is no argument that GPU-based renderers are more cost-efficient. For the same investment, we can gain a lot more rendering performance with GPU-based renderers vs the old school CPU-based renderers. With such a jump in rendering speeds, rendering time is no longer the bottleneck in our workflow for most projects.

Airline Slimplus Airline Seat Front 2

What was your client’s reaction to this project?

Our clients love the quality of our renderings. Sometimes they mistake it for a photograph; they sometimes even prefer our renderings over photographs. In addition, they were very impressed with the animated sequences.

Airline Seat Back 1 Airline Seat Back 2

What’s with all these automotive teasers?

Recently there seems to be an abundance of “teaser” videos released by the automotive companies to raise awareness and build anticipation in the media. Teasers have been used for years for movies, television shows and for video games. As computer generated imagery and  animation in the automotive world becomes mainstream, more and more uses of pre-release CAD data is being used for content to publish in the social media and the web.  It’s impossible to tell what’s real and what’s computer generated these days and it’s evidence is shown in some of these examples.  We have driving in the desert teasers, dark teasers, unveiling teasers, interview teasers and even video game teasers. It definitely looks like this trend will continue to grow.

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NVIDIA Maximus and Bunkspeed Technology Helps Drive the Silver Arrow Mercedes-Benz Concept Car for the LA Auto Show Design Challenge

Reposted from Nvidia:

Car design is like a heady combination of art, high fashion, and engineering, requiring extreme degrees of creativity and aesthetic sensibility. Creative aesthetics are even more refined in the rarified world of concept car design, which explores the future form and function of automotive transport. Each year at the LA Auto Show in Los Angeles, design studios are invited to compete in a Design Challenge to create entire story lines based on and featuring extreme car designs.

For several years, the Advanced Design Center California, the North American research and development division of Mercedes-Benz, has competed in the LA Auto Show Design Challenge. This year, the Mercedes California studio added to its technology tools the NVIDIA® Maximus™ platform, transforming the studio’s workflow from a tedious, serial process to a parallel processing environment enabling multitasking with even the most compute-intensive steps.

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What’s Really Great about Nvidia Maximus

Today Nvidia announced the release of their Maximus technology announced at Siggraph in August that works with Quadro and Tesla cards.  Maximus is a really cool idea and very useful for rendering with Bunkspeed software.  What Maximus does is allow you to “render” in the background on a separate graphics card or cards while keeping a card free to run the application fast, free from resource conflict.   Essentially it’s like having offline rendering inside a single box.

Without Maximus, rendering will use all your hardware resources making the use of other applications feel sluggish.   We have a tool that comes with Bunkspeed PRO called Queue, that helps to alleviate this problem. Queue software allows rendering jobs to be sent to a queue to be rendered when your not using the machine.  On the other hand, with Maximus, you can have one card dedicated to interactive work, and the other dedicated to offline rendering without the two jobs competing for resources.  This is great and has the potential to dramatically increase your work productivity.   If you have a machine with 2, 3, 4 or even 8 GPU’s then this is extremely useful, essentially putting offline rendering capability inside your local workstation.