On a cold Friday in February, Kia Motors American design studio, located in Irvine, CA, contacted Bunkspeed with an urgent request: create multiple exterior & interior photoreal marketing images of their newest concept for the Chicago Auto Show…..in less than four days!
The concept vehicle is the Kia Cross GT, which takes Kia’s design in a bold new direction that hints at the future of the brand’s premium aesthetic in a larger package.
After receiving the Alias data from the Kia designers, Bunkspeed’s Service’s team went right to work creating custom materials, textures, environments and backplates. In just four short days, Bunkspeed produced multiple exterior and interior images, regarded to be “extremely photorealistic”. If we had used other rendering software, the photoreal rendering efforts would have taken much longer to produce, with inferior quality, and would have caused us to miss the deadline…by miles.
The results were “Absolutely KILLER!” said Kia design manager Michael Castiglione. Bunkspeed was “a real pleasure to work with and will definitely use again for future projects.”
In just a few short days, Kia’s marketing group went from design to concept launch at the auto show with several stunning images promoting their newest concept. The Bunkspeed renderings created for the Kia Cross GT were enlarged to over thirty feet wide, then projected behind the concept vehicle live during the world debut presentation at the Chicago Auto Show.
This project with Kia clearly demonstrates Bunkspeed’s ability to easily and quickly increase brand consumer excitement and market share, all while shortening development cycles and increasing creative productivity.
“The team at Bunkspeed are very talented and flexible. They gave us the opportunity to make many tweaks to create the desired images in a VERY short time.” Thanks Bunkspeed!!!
-Michael Castiglione, Kia Design Manager
To use the rendering experts from Bunkspeed’s Services team to enhance your own projects, please contact us at firstname.lastname@example.org