Recently there seems to be an abundance of “teaser” videos released by the automotive companies to raise awareness and build anticipation in the media. Teasers have been used for years for movies, television shows and for video games. As computer generated imagery and animation in the automotive world becomes mainstream, more and more uses of pre-release CAD data is being used for content to publish in the social media and the web. It’s impossible to tell what’s real and what’s computer generated these days and it’s evidence is shown in some of these examples. We have driving in the desert teasers, dark teasers, unveiling teasers, interview teasers and even video game teasers. It definitely looks like this trend will continue to grow.
When “fast” follows every job request that comes through your door, it’s only appropriate that the tools you use can keep up. That’s why Daniel Simon chooses Bunkspeed to help deliver on point imagery every time.
Check out this example revealed today for Lotus’s LMP2 World Endurance Championship programme. Now officially with a livery by Designer Daniel Simon, celebrating the Black and Gold theme of magical motor racing eras, Lotus looks to make quite the statement during this years Le Mans circuit.
Don’t forget to “like” Daniel on Facebook to receive updates on his amazing work.
With CGI being used more widely than ever throughout product marketing, Blue Sky CGI have discovered a way to stand out. The addition of Bunkspeed Pro Suite to their tool box, along with their expertise are helping them stay ahead of the game.
Blue Sky CGI were courteous enough to let us in on exactly how they do this.
Imagine that a global ad agency needs to create a series of images for Ford Ranger. The location in mind is in Thailand. Due to the remote locations and unpredictability of the weather CG is clearly the way to go.
In the studio CAD data used to generate 3D-models of the car was being prepared for realistic shading and material mapping. At the same time the photographic team is off to Thailand. On the team – the art director, photographer, CG operator, producer, prop stylists and assistants. As the photographic team shoots backplates and matching HDRI lightdomes, the source is sent back to the studio where its is prepped and set up in the CG environment. The photographer and art director then work with the CG operator to set the camera and lighting. This can be done back in the studio or directed remotely. Next comes the high resolution rendering which gives the product proper lighting, reflections, and any masks the retoucher might require. Lastly the image is composited into the background and final retouching takes place.
Directors at Blue Sky CGI, Rick Chou and Lee Waters concur: “As modern equipment and software continue to improve, one major difference between how photography worked in the old days versus modern advertising is the exposure to digital capability and visualization…”
“Security issues are easier to control. The large cost of prototypes is eliminated. Earlier production starts are possible and realistic visualizations of the final product are viewable during the design phase. There are broader creative possibilities, less weather dependency, and it is easier to make changes updating the model year. Also the speed and ease of global communications has opened up the whole world as potential clients.”
Along with their clients (Audi, BMW, Buick, Chevrolet, Chrysler, Ford, Lexus, Mercedes, Mitsubishi, Nissan, Toyota – to name a few), Blue Sky CGI is currently producing projects for Ford’s use in Europe, for Roewe’s use in Asia, and images are being worked on for a yacht designer from Amsterdam.”
About Blue Sky CGI:
Blue Sky CGI is a Los Angeles based boutique studio offering high-end CGI rendering and creative retouching services to the automotive, transportation and advertising industries. With a combination of talent, technical skills and deep experience, Blue Sky CGI has the unique ability to accommodate a broad range of advertising assignments from print to broadcast to mobile platforms.
To see more of their work and for more information, visit Blue Sky CGI at http://www.cgibluesky.com/.
Ralph Richter from Twister CGI is no stranger to Bunkspeed products. He’s been pushing the envelope with visual creativity for years now. Ralph raises the bar with each advance in technology . It’s no surprise to us that he started the year with a splash.
Twister CGI produces some of the hottest magazine ready shots and we found a perfect example.
We hope you enjoy his work.
Congratulations to David Tonkinson, who recently became Bunkspeed’s 1000th community member! To celebrate, we gave him a free copy of Bunkspeed Move. We are also rapidly approaching 2000 members, so keep spreading the word about our new site and maybe you too can be awarded free Bunkspeed software!
David is a UK-based Industrial Designer with a passion for creating user-centered products with strong aesthetic identities and unique personalities. He graduated in 2008 from Bournemouth University’s School of Design, Engineering and Computing on the south coast of England after studying BA (Hons) Industrial Design. His university thesis project, the “Capsule Caravan”, went on to generate a great deal of attention, both in the UK and internationally, and was widely published in newspapers, magazines and design-centered blogs. Images of the design are on permanent collection at Germany’s Erwin Hymer Museum, a museum dedicated to the history and design of caravans.
David has worked as a freelancer and as a design consultant at product design consultancy Haughton Design in Staffordshire. While working for Haughton Design, he had the opportunity to work on projects across a variety of industries, including consumer medical, industrial, agricultural, and street furniture. David has used Bunkspeed’s products to help in creating realistic and striking imagery to demonstrate design concepts, create product marketing material, and to sell ideas to clients, investors, and manufacturers.
Here are a few examples of his work:
Today we have added 15 short tutorials to the community area of our website at http://www.bunkspeed.com/community/tutorials. Each tutorial focuses on a specific funtionality to help you get great results quickly and are between 2 minutes and 10 minutes long. Just go ahead and register to get to the tutorials and access to the community asset library, the forum, and webinar posts too.
The first set of tutorials include:
- Setting Preferences
- Interface Overview
- Models Overview
- Importing Models
- Materials and Textures
- Basics of Materials
- Environments Overview
- Environments HDRI Lighting
- Cameras Overview
- Camera Basics
- Library Overview
- Animation Overview
- The Animation Ribbon
- Rendering Overview
Reposted from Nvidia:
Car design is like a heady combination of art, high fashion, and engineering, requiring extreme degrees of creativity and aesthetic sensibility. Creative aesthetics are even more refined in the rarified world of concept car design, which explores the future form and function of automotive transport. Each year at the LA Auto Show in Los Angeles, design studios are invited to compete in a Design Challenge to create entire story lines based on and featuring extreme car designs.
For several years, the Advanced Design Center California, the North American research and development division of Mercedes-Benz, has competed in the LA Auto Show Design Challenge. This year, the Mercedes California studio added to its technology tools the NVIDIA® Maximus™ platform, transforming the studio’s workflow from a tedious, serial process to a parallel processing environment enabling multitasking with even the most compute-intensive steps.
Today Nvidia announced the release of their Maximus technology announced at Siggraph in August that works with Quadro and Tesla cards. Maximus is a really cool idea and very useful for rendering with Bunkspeed software. What Maximus does is allow you to “render” in the background on a separate graphics card or cards while keeping a card free to run the application fast, free from resource conflict. Essentially it’s like having offline rendering inside a single box.
Without Maximus, rendering will use all your hardware resources making the use of other applications feel sluggish. We have a tool that comes with Bunkspeed PRO called Queue, that helps to alleviate this problem. Queue software allows rendering jobs to be sent to a queue to be rendered when your not using the machine. On the other hand, with Maximus, you can have one card dedicated to interactive work, and the other dedicated to offline rendering without the two jobs competing for resources. This is great and has the potential to dramatically increase your work productivity. If you have a machine with 2, 3, 4 or even 8 GPU’s then this is extremely useful, essentially putting offline rendering capability inside your local workstation.
For the first time in 5 years, we’ve overhauled our website. We’ve had lots of changes over the past 18 months, including: our switch to the superior Nvidia iray render engine, our partnership with RTT and our new product line, so we figured that it was time for a refresh. The new web experience is fundamentally different. It is focused on the community whose passion is making amazing imagery and animation from 3D models. The site is highly dynamic so check back often for new content!
Here are some highlights:
- Single login – Register once with a single email and password to get access to our forum, community, and the cloud based asset library from within our software products. Create a profile, join our community and come back often to see what’s new.
- High resolution images on the home page. We’re using some cutting edge, flash-less technology, so that you can experience Bunkspeed renderings and other info in very high resolution. Click around to pan and use your mouse wheel to zoom into the images. These will be changed so keep coming back to see more.
- All news has been consolidated into a single blog for easy access to what’s new and happening at Bunkspeed.
Once again Bunkspeed joins with RTT to sponsor the annual Designer Night event at the Los Angeles Auto Show and again we’ll be featuring a “Live Competition” that goes with the them of “Movie Car” for the design challenge. Show us your skills in the design competition with great prizes. Compete with other designers as a team.
We hope to see you there! www.laautoshow.com/DesignersNight.html