Aircraft Quality by ID Group

Its always a nice surprise when a customer sends in some examples of their recent work. When ID Group does this, we get particularly excited because they are always pushing the limits of our products. It’s no surprise that their latest work sets a standard for what is possible with Bunkspeed.

We asked them a few questions about their workflow so that the rest of the world can peer into their magic.

About this Project:

The Slimplus seat is a modular aircraft seat designed to provide a more pleasant flying experience for the passenger and a more versatile and efficient seat program for the manufacturer. For the passenger, the seat provides comfort, enhanced ergonomic features and appealing aesthetics. For the manufacturer, the seat meets stringent space, weight, cost, manufacturing and serviceability requirements.

3D visualization of the product was vital in the decision making process. Having the ability to visualize multiple design directions quickly and photo-realistically was invaluable for us. Animating a short clip of the Slimplus helped tremendously in marketing the product. Bunkspeed was instrumental in visualizing our ideas throughout the design process and even into production and marketing.

What is one aspect of the Slimplus project that you love?

A big part of our design focus was the modularity aspect of the seat system. With dozens of options and hundreds of cross-combinations, it was difficult to come up with an elegant solution to accommodate all of the possibilities. In the end, we designed a shroud system that can be easily removed from the frame. This innovation accounts for engineering demands and opens up possibilities for beautiful aesthetics. Bunkspeed was a vital tool for us to communicate these ideas to our clients. Visualizing the hundreds of iterations was made easy by their direct and intuitive UI. We used their configuration tool to its utmost during these phases.

Airline Table Airline Table Closed

What is one aspect of the pro suite that you love?

Bunkspeed Pro Suite is a powerful renderer with an emphasis on user experience. The guys at Bunkspeed have put a lot of focus on the GUI and how it relates to a broad range of workflow from different industries. Setting up a scene in the Pro Suite has never been easier; and they are continuing to improve. The iRay 2 render engine produces amazingly accurate lighting calculations; which leads to photo-realistic results. Bunkspeed Pro Suite is powerful enough to render complicated scenes without a lot of work-arounds; yet it is intuitive enough to allow people with little rendering experience to set up.

Airline Recliner Airline Recliner 2

Were you able to accomplish anything that just simply couldn’t be done before?

Bunkspeed was one of the earliest companies to utilize a GPU-capable rendering engine. With this new technology, ID Group was able to render at incredible speeds; so we can now render out animations cost-efficiently. This certainly opened new marketing / design opportunities for us and for our clients.

Airline Endbay Airline Seat Front

Could you think of a cost and time savings that were introduced by using our solutions?

If we compare CPU to GPU rendering solutions based on performance and cost, there is no argument that GPU-based renderers are more cost-efficient. For the same investment, we can gain a lot more rendering performance with GPU-based renderers vs the old school CPU-based renderers. With such a jump in rendering speeds, rendering time is no longer the bottleneck in our workflow for most projects.

Airline Slimplus Airline Seat Front 2

What was your client’s reaction to this project?

Our clients love the quality of our renderings. Sometimes they mistake it for a photograph; they sometimes even prefer our renderings over photographs. In addition, they were very impressed with the animated sequences.

Airline Seat Back 1 Airline Seat Back 2

Bunkspeed brings Blue Sky CGI to new heights

Blue Sky CGI workflow example

Blue Sky CGI workflow example

With CGI being used more widely than ever throughout product marketing, Blue Sky CGI have discovered a way to stand out. The addition of Bunkspeed Pro Suite to their tool box, along with their expertise are helping them stay ahead of the game.

Blue Sky CGI were courteous enough to let us in on exactly how they do this.

Imagine that a global ad agency needs to create a series of images for Ford Ranger. The location in mind is in Thailand. Due to the remote locations and unpredictability of the weather CG is clearly the way to go.

In the studio CAD data used to generate 3D-models of the car was being prepared for realistic shading and material mapping. At the same time the photographic team is off to Thailand. On the team – the art director, photographer, CG operator, producer, prop stylists and assistants. As the photographic team shoots backplates and matching HDRI lightdomes, the source is sent back to the studio where its is prepped and set up in the CG environment. The photographer and art director then work with the CG operator to set the camera and lighting. This can be done back in the studio or directed remotely. Next comes the high resolution rendering which gives the product proper lighting, reflections, and any masks the retoucher might require. Lastly the image is composited into the background and final retouching takes place.

Directors at Blue Sky CGI, Rick Chou and Lee Waters concur: “As modern equipment and software continue to improve, one major difference between how photography worked in the old days versus modern advertising is the exposure to digital capability and visualization…”

“Security issues are easier to control. The large cost of prototypes is eliminated. Earlier production starts are possible and realistic visualizations of the final product are viewable during the design phase. There are broader creative possibilities, less weather dependency, and it is easier to make changes updating the model year. Also the speed and ease of global communications has opened up the whole world as potential clients.”

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Along with their clients (Audi, BMW, Buick, Chevrolet, Chrysler, Ford, Lexus, Mercedes, Mitsubishi, Nissan, Toyota – to name a few), Blue Sky CGI is currently producing projects for Ford’s use in Europe, for Roewe’s use in Asia, and images are being worked on for a yacht designer from Amsterdam.”

About Blue Sky CGI:

Blue Sky CGI is a Los Angeles based boutique studio offering high-end CGI rendering and creative retouching services to the automotive, transportation and advertising industries.  With a combination of talent, technical skills and deep experience, Blue Sky CGI has the unique ability to accommodate a broad range of advertising assignments from print to broadcast to mobile platforms.

To see more of their work and for more information, visit Blue Sky CGI at http://www.cgibluesky.com/.