Bunkspeed brings Blue Sky CGI to new heights

Blue Sky CGI workflow example

Blue Sky CGI workflow example

With CGI being used more widely than ever throughout product marketing, Blue Sky CGI have discovered a way to stand out. The addition of Bunkspeed Pro Suite to their tool box, along with their expertise are helping them stay ahead of the game.

Blue Sky CGI were courteous enough to let us in on exactly how they do this.

Imagine that a global ad agency needs to create a series of images for Ford Ranger. The location in mind is in Thailand. Due to the remote locations and unpredictability of the weather CG is clearly the way to go.

In the studio CAD data used to generate 3D-models of the car was being prepared for realistic shading and material mapping. At the same time the photographic team is off to Thailand. On the team – the art director, photographer, CG operator, producer, prop stylists and assistants. As the photographic team shoots backplates and matching HDRI lightdomes, the source is sent back to the studio where its is prepped and set up in the CG environment. The photographer and art director then work with the CG operator to set the camera and lighting. This can be done back in the studio or directed remotely. Next comes the high resolution rendering which gives the product proper lighting, reflections, and any masks the retoucher might require. Lastly the image is composited into the background and final retouching takes place.

Directors at Blue Sky CGI, Rick Chou and Lee Waters concur: “As modern equipment and software continue to improve, one major difference between how photography worked in the old days versus modern advertising is the exposure to digital capability and visualization…”

“Security issues are easier to control. The large cost of prototypes is eliminated. Earlier production starts are possible and realistic visualizations of the final product are viewable during the design phase. There are broader creative possibilities, less weather dependency, and it is easier to make changes updating the model year. Also the speed and ease of global communications has opened up the whole world as potential clients.”

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Along with their clients (Audi, BMW, Buick, Chevrolet, Chrysler, Ford, Lexus, Mercedes, Mitsubishi, Nissan, Toyota – to name a few), Blue Sky CGI is currently producing projects for Ford’s use in Europe, for Roewe’s use in Asia, and images are being worked on for a yacht designer from Amsterdam.”

About Blue Sky CGI:

Blue Sky CGI is a Los Angeles based boutique studio offering high-end CGI rendering and creative retouching services to the automotive, transportation and advertising industries.  With a combination of talent, technical skills and deep experience, Blue Sky CGI has the unique ability to accommodate a broad range of advertising assignments from print to broadcast to mobile platforms.

To see more of their work and for more information, visit Blue Sky CGI at http://www.cgibluesky.com/.


 

 

Twister CGI makes a splash with Drive 2012

Ralph Richter from Twister CGI is no stranger to Bunkspeed products. He’s been pushing the envelope with visual creativity for years now. Ralph raises the bar with each advance in technology . It’s no surprise to us that he started the year with a splash.

 

Twister CGI Audi 1

Audi 1

Twister CGI Audi 2

Audi 2

Twister CGI Lexus

Lexus

Twister CGI Sculpture

Sculpture

Twister CGI produces some of the hottest magazine ready shots and we found a perfect example.

Magazine Comparison

Photo of Magazine and Original Image

We hope you enjoy his work.

www.twisterimaging.com

Say Hello to our 1000th Community Member!

Congratulations to David Tonkinson, who recently became Bunkspeed’s 1000th community member! To celebrate, we gave him a free copy of Bunkspeed Move. We are also rapidly approaching 2000 members, so keep spreading the word about our new site and maybe you too can be awarded free Bunkspeed software!

David Tonkinson Profile PictureDavid is a UK-based Industrial Designer with a passion for creating user-centered products with strong aesthetic identities and unique personalities. He graduated in 2008 from Bournemouth University’s School of Design, Engineering and Computing on the south coast of England after studying BA (Hons) Industrial Design. His university thesis project, the “Capsule Caravan”, went on to generate a great deal of attention, both in the UK and internationally, and was widely published in newspapers, magazines and design-centered blogs. Images of the design are on permanent collection at Germany’s Erwin Hymer Museum, a museum dedicated to the history and design of caravans.

David has worked as a freelancer and as a design consultant at product design consultancy Haughton Design in Staffordshire. While working for Haughton Design, he had the opportunity to work on projects across a variety of industries, including consumer medical, industrial, agricultural, and street furniture. David has used Bunkspeed’s products to help in creating realistic and striking imagery to demonstrate design concepts, create product marketing material, and to sell ideas to clients, investors, and manufacturers.

Here are a few examples of his work:

David Tonkinson Example Image 1David Tonkinson Example Image 2Example 4Congratulations David! We can’t wait to see what you create with Move.

Commanding Artistry With Bunkspeed SHOT™

Commanding Artistry with Bunkspeed SHOT

HIGHLIGHTS
Devon Works www.devonworks.com

Industry
Consumer Product Design

Challenges
• Create marketing quality images for new luxury timepiece prior to development
• Shorten design process

Results
Generated interest with retailers and media in parallel with product development

Systems At A Glance
• Bunkspeed SHOT™
• DS® SolidWorks®
• Lenovo® workstation equipped with NVIDIA® Quadro® FX 1700 graphics solution

“Without the mind-blowing renderings produced by Bunkspeed SHOT, this project wouldn’t have happened.” -Jason Wilbur, Graphic Designer

Reinvention Merges Art and Science
Designer Jason Wilbur redefined the idea of the watch and changed the game. His masterpiece came to be known as the Devon Tread 1, a luxury timepiece that immediately established leading-edge vision and commanded artistry when the concept was introduced to the public in April 2010.

Devon Tread 1 is a radical departure from the typical dial-and-needle design. Inspired by industrial conveyor belts and motorcycles, the watch’s movements center on a series of overlapping, interwoven belts encased in glass-reinforced nylon material that is typically used in avionics – it is bullet-proof, anti-reflective and can withstand temperatures ranging from negative 20°F to 150°F.

Photorealism Powers Ideas
As with most game changing ideas, the design invited many skeptics – claiming Wilbur was setting out to conquer the impossible. He realized sketches were not enough to entice engineers to manufacture his design, and convince financiers to fund his project.

He needed ultra-realistic images that would truly showcase the watch’s cutting-edge characteristics and emotional value.

“When you are describing a future concept, it is essential to have realistic images that back-up your vision,” said Wilbur. “The more realistic you can portray the form and details, the more people are going to buy into it.”

The design encompassed a lot of intricate details; everything was exposed. “When you have that kind of design, traditional rendering software won’t give you the realism and attention to details needed to communicate the emotional value,” said Wilbur.

Wilbur imported the models created in DS® Solidworks® into Bunkspeed SHOT™ 3D rendering software, which allowed him to create photorealistic representations of the Devon Tread 1 that truly communicated the intricate details.

Devon Watch on Scratched Metal Table“Bunkspeed SHOT allowed me to change subtleties and characteristics on the fly without compromising the quality of the image,” continued Wilbur. “It is so intuitive, I thought I was doing something wrong.”

 

Making the Impossible Happen
It is said that a luxury watch takes roughly three to five years to develop – Devon Tread 1 broke the mold and dramatically shorted this process. Within months, Wilbur was able to create photorealistic imagery for product development in parallel with marketing purposes to help generate interest.

The SHOT scenes provided the engineers with a realistic representation of the watch’s features and details, which minimized the number of alterations and mistakes that often take place through the design process. Utilizing SHOT’s unique camera and lighting features enabled Wilbur to precisely simulate a product photo shoot; which was the driving force for generating interest with retailers and the media.

“The rendered images looked so real, retailers kept asking for us to bring in the real watch. They didn’t understand that the watch didn’t exist,” said Wilbur. “Without the mind-blowing renderings produced by Bunkspeed SHOT, this project wouldn’t have happened. The watch looked so real you thought you could touch it!”

Rendered images Drive World Premiere
While the final product was not available in stores until November 2010, the concept was introduced to consumers in April 2010. In August 2010 Watch Journal, a monthly magazine devoted to the world of luxury watches, showcased the Devon Tread 1 on its cover in August 2010 – marking the first time the magazine used a rendered image for the cover.

About Bunkspeed SHOT
Bunkspeed SHOT is the world’s first hybrid 3D rendering application built around mental images® iray® ray-tracing engine. Featuring an “all digital camera” and a simplified interface, SHOT enables users to easily add materials and textures, global illuminations, apply various lighting environments and back plates with incredible accuracy. The result is a physically accurate, stunningly photorealistic image or turntable animation that can be used for marketing, business communication and design reviews in markets such as automotive design, architectural visualization, industrial engineering and consumer product design.